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What Helps Nonprofits, School Boards, and Community Banks Have a Big Footprint?
By Dustin McKissen, September 25, 2017
My first “real job” was working as a marketing and
development manager for a nonprofit organization that provided transitional
housing and employment services to homeless veterans. Our staff, at its very
biggest, was only 12 people. Combined, those 12 staff members served more than
1,000 veterans every year. I’ve also worked for a trade association that served
2,000 members in seven countries—and a staff of about 12-15.
I’m fairly certain that someone from a larger organization
would have a hard time believing we made a big impact.
But we did.
One for the reasons we made a big impact was because
mission-driven organizations tend to attract staff willing to work incredibly
hard. If you’re the type of person who has a rigid, narrow definition of your
job description, there is a good chance you won’t last long in a small,
mission-driven organization.
The other reason small organizations like the ones mentioned
above often have a disproportionally big footprint is because they have
talented, dedicated volunteers on their board of directors. In fact, in many of
the nonprofits and trade associations I worked for, the line between director
and staff became blurry, with directors occasionally taking on operational
roles.
While directors doing operational work is not necessarily an
ideal way to run an organization, the willingness of a board to roll up their
sleeves and help with the dirty work shows a commitment to the mission that
inspires and motivates everyone working and volunteering for an organization.
However, for most of my nonprofit career, the ability to
have a big footprint (or, put another way, to do more with less) was more
limited than it is today. For example, my time with the organization that
assisted homeless veterans ended almost 15 years ago. While 2003 isn’t exactly
the stone age, we didn’t have the technology and tools available to small
organizations in 2017.
Unfortunately, many small nonprofits and mission-driven
organizations are still using technology that limits their ability to maximize
their impact—even if those organizations are already making a big difference.
It doesn’t have to be that way.
There are simple, affordable tools that can help small teams
spend more time on activities that advance their mission, and less time on
administrative tasks.
One of those technologies is a board portal.
Specifically, BoardPaq’s market-leading, low-cost board
portal. BoardPaq’s product is the board portal of choice for more than 1,000
nonprofits, school boards, community banks, credit unions, and other
cost-conscious organizations. In addition to its robust features that make
running your board meetings easier than ever, BoardPaq’s platform is also the
only board portal that includes a strategic planning and SWOT analysis tool.
Those of you who work for organizations that are making a
far bigger difference than anyone would ever expect deserve recognition for the
work you do.
And you deserve tools that will make your jobs easier and
your work even more impactful.
You can start learning about one of those tools when you
sign up for a BoardPaq demo.
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Dustin McKissen is the founder of McKissen + Company, an association management and marketing firm. He is a Certified Association Executive and has served as an executive or consultant to a wide variety trade associations, professional societies, and nonprofits.